The Week's Features
MDOT holds media event highlighting first responder safety
Creativity and eccentricity are the themes of this unit
Are you holding your own against the industry changes?
Towman gets ’em to the church on time
Capacities of 16-20,000 lbs. allow lifts to service most trucks
Digital Edition
Click Here
Events
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
Don't Miss It!
Join American Towman Field Editor Randall Resch as he shows how to avoid sloppy actions on-scene, questionable vehicle operations and chances that tower’s repeatedly take with his “Wreckers in Trouble” seminar, taking place Friday Nov. 16 at 11 a.m. during the American Towman Exposition at the Baltimore Convention Center in Baltimore, Maryland.

atexposition.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingNovember 14 - November 20, 2018
hd-illus

Full Palette

0 aef08By George L. Nitti

When Jonny May started Jonny's Towing and Recovery in Illinois in 2013, his intention was to establish a business that went above and beyond the call of duty. By building positive relationships and staying committed to his business, he has seen it grow and grow.

Today, with nine locations across the Chicagoland region, Jonny's Towing and Recovery has grown from one tow truck to 39 in only five years.

Part of the credit for the company's success is due to its visually compelling and imaginative graphics, exemplified by one of their standout units: a 2016 Peterbilt 567/Century 1140 RXP rotator.

"It was the best truck I ever bought and the most versatile," May said. "We use it on a daily basis. We wanted to have a visual impact with our trucks. I would describe them as exciting, cool, fun and dominating."

This unit stands out for all of those reasons. The company name takes center stage, in green in a large font on the front and back end.

A palette of explosive colors in yellow, orange, pink and more shades of green in diverse shapes reflect a modern style often seen in the industry. Thick lines, like beams, cascade in several directions. The purple fenders and hood add vibrancy.

According to May, kids love the truck because it includes Mike Wazowski, a favorite character from the animated movie "Monsters Inc."

"Kids love it and mothers take pictures of it all of the time," May said. "Our phone number sits under that graphic."

On top of the passenger side door, the company slogan states, "Get hooked on us."

With graphic design like this, how can one not get hooked?

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.