The Week's Features
Van trailer loaded with potatoes gets stuck on highway
Company will challenge decision to revoke its license
Designed to ease wheel service for European vehicles
Accused of saddling consumers with excessive debt
It’s like a peacock with brilliant colors
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Tow Expo Dallas
Dallas, TX.
August 16-18, 2018
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
Don't Miss It!
Brian J. Riker of Fleet Compliance Solutions offers the most current information possible on the ELD mandate and the most up to date status of the proposed exemption request from TRAA. Be sure to attend his informative seminar on the subject during the American Towman Exposition, November 16-18, at the Baltimore Convention Center in Baltimore, Maryland. Register today! atexposition.com

atexposition.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingSeptember 19 - September 25, 2018
hd-illus

Full Palette

0 aef08By George L. Nitti

When Jonny May started Jonny's Towing and Recovery in Illinois in 2013, his intention was to establish a business that went above and beyond the call of duty. By building positive relationships and staying committed to his business, he has seen it grow and grow.

Today, with nine locations across the Chicagoland region, Jonny's Towing and Recovery has grown from one tow truck to 39 in only five years.

Part of the credit for the company's success is due to its visually compelling and imaginative graphics, exemplified by one of their standout units: a 2016 Peterbilt 567/Century 1140 RXP rotator.

"It was the best truck I ever bought and the most versatile," May said. "We use it on a daily basis. We wanted to have a visual impact with our trucks. I would describe them as exciting, cool, fun and dominating."

This unit stands out for all of those reasons. The company name takes center stage, in green in a large font on the front and back end.

A palette of explosive colors in yellow, orange, pink and more shades of green in diverse shapes reflect a modern style often seen in the industry. Thick lines, like beams, cascade in several directions. The purple fenders and hood add vibrancy.

According to May, kids love the truck because it includes Mike Wazowski, a favorite character from the animated movie "Monsters Inc."

"Kids love it and mothers take pictures of it all of the time," May said. "Our phone number sits under that graphic."

On top of the passenger side door, the company slogan states, "Get hooked on us."

With graphic design like this, how can one not get hooked?

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.