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'My PSA'

1 9d04eBy George L. Nitti

Owners Terry and Julie Young of Northern Lights Auto and Towing Service of Mattydale, New York, recently had their 2017 International/Jerr-Dan 21' steel flatbed wrapped with imagery and language that spreads the Move Over message and honors their beloved brother, Todd S. Young, who lost his life roadside in 2011.

Todd took over the business from his father and ran the company since 1992, putting his heart and soul into it to build a great foundation. Looking to expand, he offered his brother and his sister-in-law a role in the company in 2011, the year he was tragically killed.

"He had gotten taken out by a tandem tractor-trailer," Julie said. "We've been hit another four times since then; fortunately nobody got hurt. So I've been wanting to do this wrap for a long time. I wish I could have done it earlier."

The wrap begins "Slow Down, Move Over, Save a Life," written on three lines in large red, white and yellow lettering.


Underpinning the words is a dazzling graphic depicting a busy freeway with fast-moving cars that are shining lights moving at blinding speeds.

The side of the unit is a memorial to Todd, complete with picture and his birth and death dates.

"The night he was killed, it affected our lives," Julie said. "It affected everyone who saw what happened that night. It affected the driver who hit him. It was very gruesome. There was no real closure for the family. He wasn't supposed to be on that night."

Julie, who spearheaded the design with the help of Wayne Design Signs, also wanted to honor all towers who've died roadside.
To do that, she used imagery of the International Towing and Recovery Hall of Fame and Museum's Wall of the Fallen. On the toolboxes is the black, white and yellow flag honoring the fallen tower.

"I call it 'My PSA'," Julie said. "I couldn't get everyone's name on it, but there are many names ghost written on it which I found on the Internet. Todd's name is highlighted in blue. I really just wanted it to tell a story."

Julie is hopeful that with further changes to the Move Over law, such as allowing towmen to use blue lights as police vehicles do, greater strides could be made.

In the meantime, don't underestimate the power of persuasion. On Facebook, one person commented: "Whoever owns this truck, thank you for all the people you may save."

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