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American Towman Magazine Presents the Week in TowingSeptember 19 - September 25, 2018
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Towing with Class

0 d0292By George L. Nitti

Since Toney Harper started Executive Towing and Recovery of Mesa, Arizona, in 2007 he has been working to bring it more in line with what it means to be "Executive."

"I've been going for higher quality service," Harper said. "When people call me, I want them to know that they are being taken care of by a professional towing company. We have many higher-end clients whose tows include valuable and vintage vehicles; but we are not exclusive as we are part of a police rotation. A lot of work is from dead batteries, lockouts and overheated vehicles due to 110-degree driving conditions."

Their 2017 Ford F-550 Lariat Super Duty/Chevron Renegade 408 has helped promote that image because of its many interior/exterior features that target comfort and luxury.

A change that Harper made was to the design of their trucks. "In year's past my color was blue, but with this truck I wanted to add black."

The wrap consists of multiple layers, the upper layer with a glossy black. A lower layer of glossy blue follows that, giving it a sharp two-tone that conveys "executive" all the way.

A psychedelic color scheme along the center of the unit's side and in the middle of the front hood stands out. As it shifts in the light, the application changes colors depending on how the sun hits it.

"I wanted something to stand out. It's a new product from 3M," Harper said.

To add to the design, a layer of flat stars was added on top of the glossy black, giving it contrast and pop.

The name of the company on the side door is headed by a large capital 'E,' blending in with the blue/black two-tone.

This year at the wrecker pageant at the Vegas Tow Show, the unit won first place for best in the 2017-2018 Light-Duty Class.

"A lot of people stopped and admired it, particularly loving the front-end custom headlights, harnesses and under glow wraps that color-matched the black and blue," Harper said. "Normally the 550 doesn't come with this front-end custom lighting."

With plenty of LED lighting to go around, its clean and professional image is enhanced, while on the front windshield lettering promoting "Move-Over AZ" becomes even more visible.

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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