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American Towman Magazine Presents the Week in TowingAugust 15 - August 21, 2018

On the Wild Side

0 a84a9By George L. Nitti

Like much of Mark Long's work of Razor Wraps and Graphics of Fredericksburg, Virginia, the use of colors and shapes is one of the predominant motifs found in the many tow trucks he has wrapped.

One of his provocative creations was for a 2016 Kenworth T800/single-axle Century 5130 owned by Siggi's Towing and Recovery of Hampton.

Characteristic of his style, the colors and shapes work together in a modern and explosive backdrop.

"I try to get an idea of what the customer is looking for," Long said. "Not everyone is into the wild side, whereas some customers can't get enough colors. I would say this design is pretty wild and colorful."

The colors include various shades of purple, green and black, blending in with the unit's green accents and white background.

According to Siggi's owner George Salyers, one of the main challenges of wrapping the unit was coming up with the colors to blend in with the custom-painted green found on the fenders and other parts of the unit.

"There was a lot of back and forth as I was picking out certain things that I liked during the design process," Salyers said.

The lines, swooshes and particularly the purple triangle stand out. The company name is large with "gold leaf" letters.

"The gold leaf is not really gold leaf," Long said. "I took a photo of 24-karat gold that you would find on a firetruck and superimposed it on the lettering, added shades and gave it depth, building on the existing lettering that was brought to me."

A layer of industrial metal gives it texture and dimension.

Clearly, Long's unique style captivates not just the public, but also those in the towing community who like what they see and want what he does so well.

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