The Week's Features
Van trailer loaded with potatoes gets stuck on highway
Company will challenge decision to revoke its license
Designed to ease wheel service for European vehicles
Accused of saddling consumers with excessive debt
It’s like a peacock with brilliant colors
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Tow Expo Dallas
Dallas, TX.
August 16-18, 2018
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
Don't Miss It!
Brian J. Riker of Fleet Compliance Solutions offers the most current information possible on the ELD mandate and the most up to date status of the proposed exemption request from TRAA. Be sure to attend his informative seminar on the subject during the American Towman Exposition, November 16-18, at the Baltimore Convention Center in Baltimore, Maryland. Register today! atexposition.com

atexposition.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingSeptember 19 - September 25, 2018
hd-illus

Superheroes Carry the Loads

0 341e0By George L. Nitti

Creating a great logo for your company begins by finding the right lettering, or font family, that will help your company stand out and define it moving forward.

Many unique designs in the towing industry promote professionalism and make a lasting impression on customers and towing professionals alike. One such case is the bold logo design of Lebleus Towing and Recovery of Kannapolis, North Carolina, where it is found on several of their newer trucks.

Three years ago, owner Jeremy Good, who took over the company from his father-in-law, turned to Omega Graphics for a new, eye-catching design.

"Whatever looks best and stands out is what we were going for," Good said.

Steve Greb of Omega chose an unusual font face styled like Old English/Gothic.

"I was going for something heavy and edgy," Greb said, "because Lebleus does a lot of heavy lifting. After all, they lift cars and trucks."

Together they agreed on the Ironwood font with its sharp edges and heavy quality.

Two of their newest trucks, a 2018 Freightliner/Century 21' rollback and a 2018 Peterbilt/Jerr-Dan 25-ton wrecker, showcase this font face. Written large on the side doors of their units in green, it pops out against a black background.

"The trick was trying to blend them with the other graphics," said Greb.

The graphics are superhero-themed. The rollback containing a large image of The Incredible Hulk on the cab. Some of the main characters from The Avengers like Thor, Captain America, Iron Man and Black Widow are found on the toolbox on the sides of the bed.

The Jerr-Dan wrecker features a Batman-themed wrap that includes the Caped Crusader along with The Joker, Batwoman, Scarecrow and Harley Quinn.

Looking at both designs, Omega blends the green logo with the images of the superheroes with tints of green, helping to blend all of the graphics evenly.

A heavy tow chain wraps around each unit, conveying the "superhero strength" that it takes to make it in the towing business.

Today it's about capturing the interest of your audience, and superheroes and action figures remain popular.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.