The Week's Features
California towman comes to rescue of trooper under attack
Extra-thick low-clearance roadside mat is 2' wide by 4' long
Delinquency on payments highest since 2010
Man of Steel graphics are a company’s moving billboard
Some 32,000-pounds of peanuts makes a mess
Digital Edition
Click Here
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
AT Exposition
Atlantic City, NJ.
Dec. 4-8, 2019
Don't Miss It!
Tired of losing cash calls because of price?  Learn how to sell value over price and how to get over the price objection. Mike Porter of Speed’s Towing will also show tow business owners how to train your dispatch team to make the sale. Join Mike for his informative session titled, “Selling Your Value to Callers,” during Tow Industry Week taking place at the American Towman ShowPlace, May 8-11 at the South Point Hotel & Casino in Las Vegas, Nevada.
Translate Language  
American Towman Magazine Presents the Week in TowingFebruary 20 - February 26, 2019

Superheroes Carry the Loads

0 341e0By George L. Nitti

Creating a great logo for your company begins by finding the right lettering, or font family, that will help your company stand out and define it moving forward.

Many unique designs in the towing industry promote professionalism and make a lasting impression on customers and towing professionals alike. One such case is the bold logo design of Lebleus Towing and Recovery of Kannapolis, North Carolina, where it is found on several of their newer trucks.

Three years ago, owner Jeremy Good, who took over the company from his father-in-law, turned to Omega Graphics for a new, eye-catching design.

"Whatever looks best and stands out is what we were going for," Good said.

Steve Greb of Omega chose an unusual font face styled like Old English/Gothic.

"I was going for something heavy and edgy," Greb said, "because Lebleus does a lot of heavy lifting. After all, they lift cars and trucks."

Together they agreed on the Ironwood font with its sharp edges and heavy quality.

Two of their newest trucks, a 2018 Freightliner/Century 21' rollback and a 2018 Peterbilt/Jerr-Dan 25-ton wrecker, showcase this font face. Written large on the side doors of their units in green, it pops out against a black background.

"The trick was trying to blend them with the other graphics," said Greb.

The graphics are superhero-themed. The rollback containing a large image of The Incredible Hulk on the cab. Some of the main characters from The Avengers like Thor, Captain America, Iron Man and Black Widow are found on the toolbox on the sides of the bed.

The Jerr-Dan wrecker features a Batman-themed wrap that includes the Caped Crusader along with The Joker, Batwoman, Scarecrow and Harley Quinn.

Looking at both designs, Omega blends the green logo with the images of the superheroes with tints of green, helping to blend all of the graphics evenly.

A heavy tow chain wraps around each unit, conveying the "superhero strength" that it takes to make it in the towing business.

Today it's about capturing the interest of your audience, and superheroes and action figures remain popular.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2019  Tow Industry Week/American Towman Media, Inc.