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American Towman Magazine Presents the Week in TowingMarch 14 - March 20, 2018

The Repeating Move-Over Message

0 8ac14By George L. Nitti

As awareness of the Move Over laws continues to take hold, many towing companies are playing their part to ensure the message gets out ... through their lettering, decals and graphics found on their tow trucks.

Ronald Jones, owner of Southside Towing of Winston-Salem, North Carolina, was intent on getting the "Move Over—It's the Law" word out, pushing the issue and promoting the cause by coming up with unique graphics on its 2017 Dodge Ram 5500/Jerr Dan MPL 40 Self-loader.

The graphics are co-created with the expertise of Fireblade Graphics and Signs, also out of North Carolina.

"I wanted to do my share to get the word out on the Slow Down-Move Over laws. I figured I could get a truck to promote the cause and be safe," said Jones, whose grandfather started the company in 1938.

This design is done in reflective lettering, mainly found along the sides of the unit, where strips of dark yellow tape are running diagonally against a black background. The words "Move Over" and "It's the Law" are visibly written inside each strip of tape as the message repeats.

"A black truck with dark yellow really pops," Jones said. "It catches a lot of eyes. I watch kids moving their lips, reading the lettering."

"I always hear stories about towers getting run over. I tried to think how I could make a safer vehicle for Southside," said Terry Frye, owner of Fireblade Graphics and Signs.

As Frye was working on the back of the truck adding the reflective hash marks, it gave him the idea of doing similar reflective striping on the unit's sides.

"I thought it was a design that was neat and that nobody had. Then I thought it would be cool to put the Move Over law on the tape," said Frye.

Other graphics on the truck include Southside's company name/logo on the side doors, where an elongated "S" sprawls out over the rest of the lettering, giving it a creative flourish while the phone number sits underneath.

"Even though we are no longer on the Southside of Winston-Salem (they are now on the Northside), we have kept our name the same," Jones said. "We didn't see any sense in changing it. And we've had the same phone number since 1938."

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