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The Bandit

0 d58c6By George L. Nitti

In the cowboy country of Idaho, don't be surprised to find outlaws and bandits still running the roads.
At Hendrickson's Recovery Team of Idaho Falls, Idaho, the company prides itself on making themselves "wanted," clearly advertising who they are and creating a memorable impression.

Their latest acquisition is called "The Bandit," a Freightliner with a Century 5130 body, purchased from Wasatch Truck Equipment of Salt Lake City, Utah. Once delivered and lettered in reflective vinyl, The Bandit was running the roads, including a 650-mile trek to Las Vegas, where it won the American Towman Cup for Best of Show at last year's American Towman ShowPlace.

"We thought it was a good truck to represent Idaho," said co-owner James Hendrickson. "There are a lot of cowboys here. We have two other trucks like 'The Bandit.' One is called 'The Outlaw,' the other, 'Bandito.' "

Living in the expansive Wild West where ranching is a way of life for many, the company is often recovering vehicles from the wide open spaces of Montana, Wyoming and Utah.

Hendrickson said, "We've got 30,000 miles on the 'Bandit' and it's not even a year old."

The central image of a bandit is found on the cab of the unit: a notorious looking fellow with a Fu Manchu-like mustache wearing a cowboy hat.

"The design was created by the very talented David Stratton of I.F. Signs of Idaho Falls," Hendrickson said.

What helps make the unit memorable are the understated olive green and yellow flames that blend perfectly with the image of the bandit while complementing the unit's black background and white lettering.

The oversized lettering on the side stands out in square fonts and flourishing strokes.

Hendrickson said, "We were going for something bold and big."

On the boom is "Towing the line since '69," representing the nearly 50 years in business when James' father Ron started the company.

"It's a billboard and our image," Hendrickson said. "All our trucks get washed at least once a week. I want people to ride in a truck I'd want my family hopping into."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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