The Week's Features
Tow Expo Dallas' winning trucks are highlighted
Towman Scott Shover is being called "a guardian angel"
Redi-Letters' lighted signs easily mount on wreckers
Suspending auto repos of clients impacted by Hurricane Harvey
Or, do government controls actually work?
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August 17-19, 2017
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May 9-11, 2018
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In his seminar, "Dispatching, GPS and Mapping Innovations," Todd Althouse of Beacon Software will take a look at how a dispatch office has changed in the last 20 years. He'll review modern tools available to dispatchers, such as GPS locations, PTO activity, computer-assisted dispatch for driver recommendations and much more to improve efficiencies. This Management Conference seminar will take place at the American Towman Exposition, November 17-19 at the Baltimore Convention Center in Baltimore, Maryland–register today!
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American Towman Magazine Presents the Week in TowingSeptember 20 - September 26, 2017

Cultivating a Polished Image


Many of the companies featured here on the Tow Illustrated page of, since I've been writing, have covered the graphics and scenes of larger tow truck companies. Why? Part of the reason, I believe, is that good to great graphics on a tow truck makes an impact both on building a brand and standing out in the marketplace, something that bigger tow companies seem to recognize and foster. Thus the pride a company takes in their graphics feeds the bottom line and elevates the company to greater success.

At Willie's Towing in Austell, Ga., with more than 30 trucks in their fleet, and graphics that are uniform across the board, they seem to know this instinctually.

"Everyone knows our trucks by the graphics," said owner Willie Polston.

Willie's has been in business for more than 30 years. About 20 miles west of Atlanta, they are kept busy in part by the traffic of the big city and its congested roadway, I-20, their reliability and the polished image they have cultivated through their memorable and compelling graphics.

One truck that stands out in their fleet is a 2012 C300 Kenworth with a 21' Century bed. The name Willie's, which is written on each door of the truck, is striking with red lettering and a silver chrome shadow blending against the black body, as shiny as the ebony keys of a piano.

At the front of each truck, on the right side, is a number.

"Each one of the trucks is numbered so that we know what unit we're talking about. It's easier to say to a tower, 'Go out and get truck 35 and go to the scene,' than it is to try to describe one of several flatbeds in our fleet, which are different sizes," said Polston. Below the number, a checkered-flag strip with a streak of red over it adds the final stroke bringing the snazzy and sleek graphics together, creating that polished image.

As one may be encouraged to dress for success, one might say that dressing up one's tow truck is a form of success-building, one of the details necessary to race ahead of the competition and set oneself apart.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!

'Miniature Rolling Billboard'

0 e7e8cBy George L. Nitti

Some of the best graphic design seen on tow trucks often blends elements for that "wow" factor.

Broadway Towing of Freeport, New York, prides itself on having a fleet of units with creative graphics. Their 2001 International 4300/Vulcan 892 10-ton wrecker helps to illustrate this point.

This unit is a head turner for a variety of reasons.

First, its color scheme is a blue-based coat with a wide palette of colors such as purple, orange, black, white, green and other tones of blue that accentuate the various hand-painted graphics.

The hand-painted visuals by "Magic Mike" meld racing stripes and tribal flames with other interesting hand-painted work to give it a truly creative flair.

The 24-hour service graphic on the unit's side door brings together a variety of colors, fonts and creative design concepts.

"Magic Mike does great work. It's a miniature rolling billboard," said Manager Pat Rivas.

The company name stands out in bright orange with black accents, complementing the word "towing" in white hand-painted lettering. The company name can also be found in bold letters across the front fender.

"On all of our company units, there is a memoriam to the owner's father and a picture of his daughter, Angelina. She is our good luck charm," Rivas said.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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