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News reports note uptick in tower activity downtown
Motorist awareness of the law touted on truck
Roadside steps to increased safety awareness
New design makes down-driveway hookups easier
Puts cap on assets; forces four off board by end of year
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American Towman Magazine Presents the Week in TowingFebruary 14 - February 20, 2018
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'Miniature Rolling Billboard'

0 e7e8cBy George L. Nitti

Some of the best graphic design seen on tow trucks often blends elements for that "wow" factor.

Broadway Towing of Freeport, New York, prides itself on having a fleet of units with creative graphics. Their 2001 International 4300/Vulcan 892 10-ton wrecker helps to illustrate this point.

This unit is a head turner for a variety of reasons.

First, its color scheme is a blue-based coat with a wide palette of colors such as purple, orange, black, white, green and other tones of blue that accentuate the various hand-painted graphics.

The hand-painted visuals by "Magic Mike" meld racing stripes and tribal flames with other interesting hand-painted work to give it a truly creative flair.

The 24-hour service graphic on the unit's side door brings together a variety of colors, fonts and creative design concepts.

"Magic Mike does great work. It's a miniature rolling billboard," said Manager Pat Rivas.

The company name stands out in bright orange with black accents, complementing the word "towing" in white hand-painted lettering. The company name can also be found in bold letters across the front fender.

"On all of our company units, there is a memoriam to the owner's father and a picture of his daughter, Angelina. She is our good luck charm," Rivas said.

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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