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American Towman Magazine Presents the Week in TowingFebruary 14 - February 20, 2018
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Going 'Big' in Texas

0 003e2George L. Nitti

In Texas, everyone knows that size counts. Everything's "bigger in Texas," and that includes the size of the graphics one might find on a tow truck.

Drawing on this quintessential Texas idiom is Speedway Towing in Whitney, with its oversized logo on their 1998 Kenworth T300 chassis with a 20-ton Century 4024 body.

For a tow truck, going "big" ensures that it's spotted from afar. In large orange/neon reflective lettering, the name Speedway can't be mistaken or missed as it pops out due to its sheer size.

"We wrapped it real big as I was going for that Texas 'theme,' " said Speedway owner Jerry Moore. "The wrap was done by 517 Designs, one of our local businesses which I like to support. I wanted to make sure that our name stood out."

Under the Speedway lettering, the word "Towing" stands out composed of a diamond-plated gray-themed design with a shadow of reflective neon, giving it pop and contrast.

The racing stripes next to the Texas-sized lettering correspond with the company name. Adding more flavor, the unit's predominantly red, white and blue colors stand out; as does the state flag, where its lone white star shines through as a background to the lettering.

"When we go up to Dallas and Fort Worth," Moore said, "people take pictures of it all of the time. Also, at Lake Whitney, the getaway capital of Texas where we are three miles away, it draws attention. In the summer there is quite of bit of tourism and weekenders that keep us busy."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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