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American Towman Magazine Presents the Week in TowingAugust 23 - August 29, 2017

Putting Service First

ill.12.18.130By GEORGE L. NITTI

This year at the American Wrecker Pageant, Dallas Horton, owner of Horton's Wrecker Services in Virginia, displayed their newest wrecker, a 2014 Ford F-450 with a Vulcan 807R wrecker. It won second place for Light Duty 2012 and newer.

Their new truck gives tribute to military service and the fallen soldiers of the U.S. Marine Corps.

"One of my employees whose name is Mike is a veteran of the Marines and served in Iraq and Afghanistan. He lost many of his friends in the war," Dallas said.

Since purchasing it from Matheny Motors and having the wrap done by Rock Star Wraps, both also located in Virginia, Horton's has been donating portions of their proceeds from the use of this truck to benefit families of wounded and fallen Marines. They have also used it for Toys for Tots, Veteran's Day, blood drives and a Marine's dinner.

The truck is one complete wrap; nothing on the truck is painted. The hood is covered with silver military stars against a blue backdrop that you might similarly find the Dallas Cowboys wearing on their uniform and helmets. Their logo, "Horton's Wrecker Services" is front and center and sits on a yellow ribbon.

The driver's side features the familiar image of a rifle turned upside down sitting inside a soldier's boots while a helmet is tucked over the top of the rifle, dog tags dangling. Also on the driver's side, just on the body of the wrecker, is a compelling graphic of five Marines positioned in battle. Horton's logo, in large lettering, is on the driver's door as is a smaller logo on the body of the wrecker, sitting atop a smaller yellow ribbon.

Dallas learned from his father, Danny Horton, that "the customer always comes first, whether in the office or on the road," and takes that lesson seriously.

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Contrasting Mix of Tribal Flames

1 31c7eBy George L. Nitti

Jeremy Beveridge, owner of A&M Auto Repair and Towing in Locust Grove, Virginia, has always been a fan of flame-themed trucks. One of his favorites includes the company's 2016 Ford F-550/Jerr-Dan MPL-40 twin-line self-loader.

"It's pretty simple why I went with flames. They make your truck look hot and cool," he said.

Beveridge started his business in 2010 and since then has added several more trucks to his fleet. His consistent approach to decorating his units has them all wrapped with flames and the same color schematic.

"Representation means everything," he said. "You want to have nice equipment. There is a lot of competition in this area. You don't want to be towing a $50,000 car on a $5,000 truck. Your customers will go elsewhere."

Sharp-looking graphics go a long way to enhance the perceived value of a truck. This F-550 is completely wrapped, executed by Razor Graphics, and stands out, partly because of the blue-and-white flames on the hood and the contrasting orange, white, gray and black flames on the side of the wrecker.

Adding to the truck's superior graphics is its pristine cleanliness.

"I make sure our trucks stay clean and always look good. Every Thursday they are detailed, washed and waxed," Beveridge said.

The 22" American Force wheels and tinted windows add appeal as well.

"The wheels cost me $7,000 for the set," he said.

The modern logo on the truck's side is printed on a vinyl diamond plate and blends with "Auto Repair and Towing" just underneath on a black background.

"We do more auto repair than towing at our shop," Beveridge said. " 'A' stands for Alyssa and 'M' stands for MacKenzie. The company was named after my daughters."

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Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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