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Proclamation issued as Spirit Ride rolls through Minnesota, Iowa
Fleet makeover attracts customers—and new employees
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American Towman Magazine Presents the Week in TowingJune 20 - June 26, 2018
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Contrasting Mix of Tribal Flames

1 31c7eBy George L. Nitti

Jeremy Beveridge, owner of A&M Auto Repair and Towing in Locust Grove, Virginia, has always been a fan of flame-themed trucks. One of his favorites includes the company's 2016 Ford F-550/Jerr-Dan MPL-40 twin-line self-loader.

"It's pretty simple why I went with flames. They make your truck look hot and cool," he said.

Beveridge started his business in 2010 and since then has added several more trucks to his fleet. His consistent approach to decorating his units has them all wrapped with flames and the same color schematic.

"Representation means everything," he said. "You want to have nice equipment. There is a lot of competition in this area. You don't want to be towing a $50,000 car on a $5,000 truck. Your customers will go elsewhere."

Sharp-looking graphics go a long way to enhance the perceived value of a truck. This F-550 is completely wrapped, executed by Razor Graphics, and stands out, partly because of the blue-and-white flames on the hood and the contrasting orange, white, gray and black flames on the side of the wrecker.

Adding to the truck's superior graphics is its pristine cleanliness.

"I make sure our trucks stay clean and always look good. Every Thursday they are detailed, washed and waxed," Beveridge said.

The 22" American Force wheels and tinted windows add appeal as well.

"The wheels cost me $7,000 for the set," he said.

The modern logo on the truck's side is printed on a vinyl diamond plate and blends with "Auto Repair and Towing" just underneath on a black background.

"We do more auto repair than towing at our shop," Beveridge said. " 'A' stands for Alyssa and 'M' stands for MacKenzie. The company was named after my daughters."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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