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American Towman Magazine Presents the Week in TowingAugust 23 - August 29, 2017

Patriotic-Themed Truck Incorporates State Flag

0 7fc92By George Nitti

Although I have seen plenty of American Flags on tow trucks across this country, rarely do I see a state flag, which is what I recently discovered on a 2014 Freightliner with a Dual-Tech 1035 flatbed, owned by All Duty Repairs in Millersville, Md.

The state flag of Maryland was easy to overlook, somewhat hidden on the hood under a prominent image of a bald eagle and nestled next to the American Flag.

In the words of its driver, Zach Wright, son of All Duty Repair owner Keith Dillon, "Every state has its own unique flag. I like Maryland's because it's not bright or flashy but has a cool looking design."

The design, comprising four main squares, is steeped in early American history. It depicts the time when Maryland's colonial founder George Calvert, otherwise known as Lord Baltimore, brought with him his coat of arms and a desire to create a refuge for English Catholics.

The black-and-yellow-checkered patterns on two matching sections of the flag are remnants of Calvert's heraldry, while the other two main sections, a red-and-white cross in the shape of a spade or trefoil, help depict the state's early Catholic roots.

Outside of the state flag captured on the hood of the truck along with its patriotic counterparts on the sides, you can't miss the large American Flag.
"This truck is very patriotic, with the work done by one of our family members," said Wright.

On top of those flags rests the large lettering of the company name written in contrasting fonts that blend well.

Wright said, "All Duty stands for 'We can do it all.' We came up with the name because we wanted to be at the front of the yellow pages. Now you can find us on top of the Google search engine."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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Classical Themes

0 eec56By George L. Nitti

When Larry L. Perez, owner of Larry Perez Signs and Graphix in Round Rock, Texas, was offered the project to wrap Temple Towing's mighty Peterbilt 359/Century 60-ton rotator, he said the vision came to him in about five minutes, as the company name "Temple" conjured visions of the Roman Coliseum and Greek temples.

Starting with that idea and inspired by favorite period movies like "Braveheart" and others, Perez constructed a classically themed design to turn heads and captivate.

"That's how the shield came about," Perez said, referring to the large shield on the side of Temple's unit that serves as the company logo. "It started as a clip art. I gave it a metalized look as I was reminded of swords and warriors. I wanted it to really stand out. You will also see rubies in the shield."

The choice of a chiseled font for the "Temple Towing" along the side fits perfectly with this classical theme. Perez turned to a unique serif from "Lord of the Rings" that conveys power and serves as the primary font on the unit. An enlarged "T" on both words adds distinction.

On the unit's side is a smaller altered version of the same font bent into an arching shape adding contrast; a more elegant tertiary font on the front side adds a unique touch.

"You begin with a primary font," Perez said, "then you can put four or five different fonts together as you continue downward from primary to secondary."

Although the T-Wrecks dinosaur font on the boom was a departure in terms of a traditional, classical look, it adds a second level to this design that even surprised Perez.

"I wasn't sure about the dinosaur thing going on there, but you might say that it connects to Greek mythology. You will discover a dragon skin under that lettering."

The choice of the white, black and burgundy colors defines the body of this wrecker and was rooted in Perez's consciousness, all part of what he calls "the forensics" of his art form.

Drawing on his understanding of complementary colors that work well together, the influence of certain colors that attract money and the football colors of Texas Tech figured into this truck's anatomy.

Perez attributes his success to his formative years as a sign painter where he learned his craft working for his uncle at age nine; he's kept at it for 48 years, putting in 16-hour days.

"I've got a couple of guys that work for me with Master's Degrees in graphic design that help bring together the commercial with graphic art," Perez said. "I also learn by looking at what others are doing out there and the many designs that I see. I find one good one in a hundred and keep trying to step it up a notch in my own work.

"As they say, you are only as good as your last picture."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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© 2017  Tow Industry Week/American Towman Media, Inc.