The Week's Features
Company borne from owner’s motorcycle that wouldn’t run
Associatio nwants to pay drivers $100 more per tow
New line of decals and T-shirts now available
Absorbents help clean up the mess on Route 24
New space increases capacity more than 50-percent
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Many tow bosses incorrectly assume they are exempt from hours of service and many other trucking industry regulations. In his seminar, “Electronic Logging Device Compliance,” Brian Riker of Worldwide Equipment Sales discuss how to be prepared to utilize log books and electronic logging devices. This seminar will be a part of the Management Conference taking place during the American Towman Exposition, Nov. 17-19 at the Baltimore Convention Center in Baltimore, Maryland. Be sure to register today!
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American Towman Magazine Presents the Week in TowingOctober 18 - October 24, 2017

New Year, New Look

0 1794d
By George L. Nitti

Cityscapes, artistic representations of urban landscapes, are a common theme found on tow trucks. One benefit is that it helps to cover some of the spacious real estate on the side of a wrecker, potentially giving it a visually compelling image.

Celebrating their 10-year anniversary in April, Capital Towing & Recovery of Columbus, Ohio, decided to change up their branding with a makeover on their 2005 Kenworth T800/Century 35-ton.

As part of the makeover, they added a realistic looking cityscape across the unit's side and changed their colors from red, black and white to black, green and white.

"We wanted to switch up our branding because there were a number of other companies with the same colors," said Chad Harris, VP. "We're the first to have a full wrap. It took about a year to find the right graphic company, which we found in Akron, Ohio. We made a video and called it 'New Year, New Look.' "

The company name is written with creative flair on the side of the unit accentuated by green striping. The hood is enhanced with metallic effects and is a work of art.
Both Chad and his brother Brandon, company owner, were born in Columbus and feel a strong loyalty to the city they serve. It's a rapidly growing city due to an influx of high-tech businesses, a university and several big insurance companies.

"Being born here was one factor why we went with a cityscape," Harris said. "The company was named 'Capital' because Columbus is the capital of Ohio."

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