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New series focused on individuals in the state’s towing industry
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Company’s “billboard and image” roams the expansive West
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American Towman Magazine Presents the Week in TowingJanuary 17 - January 23, 2018
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New Year, New Look

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By George L. Nitti

Cityscapes, artistic representations of urban landscapes, are a common theme found on tow trucks. One benefit is that it helps to cover some of the spacious real estate on the side of a wrecker, potentially giving it a visually compelling image.

Celebrating their 10-year anniversary in April, Capital Towing & Recovery of Columbus, Ohio, decided to change up their branding with a makeover on their 2005 Kenworth T800/Century 35-ton.

As part of the makeover, they added a realistic looking cityscape across the unit's side and changed their colors from red, black and white to black, green and white.

"We wanted to switch up our branding because there were a number of other companies with the same colors," said Chad Harris, VP. "We're the first to have a full wrap. It took about a year to find the right graphic company, which we found in Akron, Ohio. We made a video and called it 'New Year, New Look.' "

The company name is written with creative flair on the side of the unit accentuated by green striping. The hood is enhanced with metallic effects and is a work of art.
Both Chad and his brother Brandon, company owner, were born in Columbus and feel a strong loyalty to the city they serve. It's a rapidly growing city due to an influx of high-tech businesses, a university and several big insurance companies.

"Being born here was one factor why we went with a cityscape," Harris said. "The company was named 'Capital' because Columbus is the capital of Ohio."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman Magazine!
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