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American Towman Magazine Presents the Week in TowingAugust 23 - August 29, 2017

Lettering Worth Seeing

Owner Eddie Zachary of Dom’s Towing, in Spring Valley, N.Y., has a general rule of thumb that goes, “When you are 100 feet away and traveling 60 mph, you should be able to read the lettering on my trucks.”

As I was driving approximately that fast and at a distance of approximately 100’ on the opposite side of Thruway 287, just on the border of N.J. and N.Y., I spotted one of Dom’s trucks in the midst of a recovery scene.

“My trucks are the biggest form of advertising that I do,” he said. “On our newest heavy duty I spent $3,000 to get it lettered. We’ve grown and progressed with the times and updated our equipment accordingly.”

The lettering on all their trucks is uniform, each having reflective vinyl that is clearly visible from a distance.

“When we are out there in the middle of the night, when people shine their headlights on us, they can see our trucks. If for any reason our lettering stands out, it’s for safety. We don’t want to rely on overhead lights,” Zachary said.

Their 2008 Freightliner Coronado with a Jerr-Dan 50-ton body is a newer truck in their fleet that exemplifies the use of excellent graphics. What stands out foremost is the name Dom’s, written in a purple font with a thick silvery shadow tilted in a 3D perspective. Contrasted nicely in a script font is the word “towing.” What also stands out is the orange checkerboard pattern stamped all over the truck, which further accentuates their brand.

Like many tow companies around the country, a common theme is cartoon characters. In the case of Dom’s, you will find Tweety Bird, Sylvester, Speedy Gonzalez and others on their trucks.

As a final flourish, Eddie’s initials on the driver’s side of the truck are humbly written in an attractive font, as is the graphic artist’s who did all the careful lettering on the trucks.

New Year, New Look

0 1794d
By George L. Nitti

Cityscapes, artistic representations of urban landscapes, are a common theme found on tow trucks. One benefit is that it helps to cover some of the spacious real estate on the side of a wrecker, potentially giving it a visually compelling image.

Celebrating their 10-year anniversary in April, Capital Towing & Recovery of Columbus, Ohio, decided to change up their branding with a makeover on their 2005 Kenworth T800/Century 35-ton.

As part of the makeover, they added a realistic looking cityscape across the unit's side and changed their colors from red, black and white to black, green and white.

"We wanted to switch up our branding because there were a number of other companies with the same colors," said Chad Harris, VP. "We're the first to have a full wrap. It took about a year to find the right graphic company, which we found in Akron, Ohio. We made a video and called it 'New Year, New Look.' "

The company name is written with creative flair on the side of the unit accentuated by green striping. The hood is enhanced with metallic effects and is a work of art.
Both Chad and his brother Brandon, company owner, were born in Columbus and feel a strong loyalty to the city they serve. It's a rapidly growing city due to an influx of high-tech businesses, a university and several big insurance companies.

"Being born here was one factor why we went with a cityscape," Harris said. "The company was named 'Capital' because Columbus is the capital of Ohio."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman Magazine!
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© 2017  Tow Industry Week/American Towman Media, Inc.