The Week's Features
New series focused on individuals in the state’s towing industry
Company produces new towing transporter
Virginia repo agent receiving outpouring of support
Company’s “billboard and image” roams the expansive West
Self-built carrier gets one from 150’ down a hill
Digital Edition
Click Here
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Tow Expo Dallas
Dallas, TX.
August 16-18, 2018
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
Don't Miss It!
Finding new customers in the "micro-moment" when they need a tow is a major challenge that towers face every day. As Google and the entire online marketing spectrum continues to evolve, a host of pay-by-the-call options are the trend. Learn how many "tow bosses" like you are bringing in new cash calls for all sorts of towing and transport jobs, direct from the web. OMG National's co-founder, Mike Rappaport will share the secrets that the management of hundreds of towing pay-per-click accounts has uncovered. His “Managing Paid Search” seminar will be presented during Tow Industry Week in
Translate Language  
American Towman Magazine Presents the Week in TowingJanuary 17 - January 23, 2018

'Transformer' Intrigue

0 d9a3cBy George L. Nitti

In the fiercely competitive towing arena surrounding Washington, D.C., sometimes it takes creativity for companies to grab attention.

Gainesville Towing and Recovery, one of the many players in the Beltway region, has put itself out there with a series of "Transformers" wraps that continue to turn heads and leave a memorable impact.

The company is based 45 minutes outside D.C. in Gainesville, Va.; they first turned to Rock Star Wraps in Mansassas to help them with their branding and graphic design.

"Rock Star is awesome," said Gainesville manager T.J. Overhulser, "They do amazing work, designing everything for us."

Their white and red 2014 Kenworth T800/1050 Jerr-Dan reflects the cutting-edge, creative design that the company takes pride in.

"Everybody loves our graphics because they stand out," Overhulser said. "When we went to Rock Star, we wanted them to make our trucks look cool. Since the beginning, we've had no issues with them."

Drawing on the same design elements that won the company distinction and awards for a prior unit, Rock Star had creative freedom to build on their original design.

Rock Star owner Brian Saunders said, "We used the same kind of mechanical pieces, like a transformer, for this wrap as we did the last one."

The design was based off the movie, "The Transformers," which has had several installments since the making of the first film in 2007.

On this unit, the sharp, modern-edged mechanical pieces sprawl along the sides of the unit, creating a dark underworld that adds interest and intrigue with the "Transformers" logo expressively rendered on the hood.

On top of the abstract graphics is the unique lettering that melds with the "Transformers" theme and gives edge to the company name.

"I used the same lettering as the first," said Saunders. "I contrasted 'towing and recovery' with the font I used for the company name so that it would pop out."

This truck is a balance in composition, color harmony, creative graphics and fonts, and strong theme to add sizzle to the graphic design.

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.