The Week's Features
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The severity of the damage made this a difficult recovery
Company name starts the creative process for graphics company
New Justice Gorsuch renders first opinion in ruling
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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

'Vincetagator': Not So Plain and Simple

0 64f35By George L. Nitti

According to Vince James, owner of V&M Towing of Leesport and Reading, Pa., some trucks stand out because they seem basic.

"Plain and simple is how I like it," he said. "It doesn't matter what your trucks look like ... as long as they work. Paint doesn't make money."

On the surface, that's true. The company, which has been in business since 1950, has grown to a fleet of 16 units and maintains a robust business servicing many thoroughfares running across the state. Their trucks, which were all painted red until 1994, now have an all-white base as their starting point.

Their recent acquisition, a 2015 Peterbilt with a Century 1150R 50-ton Sliding Rotator, is no exception; it highlights the company graphics found throughout their fleet.

One area of the truck has three lines running across the truck. Those three lines are a dark purple, brilliant blue and magenta, integrated with one another. The top line is slightly thicker and longer than the other two lines, and then shifts into a different dimension as it moves along the unit's side. Each line has its own distinctive quality and blend with other graphics on the truck.

The boom is dark purple, correlating with the top line. The name of the unit, the "Vincetagator," relates to the '"invincibility" one associates with a rotator, with the word a play on the company owner's name.

The magenta lower line enhances the company logo.

"We have changed our styling of the logo periodically, but for the most part it has remained the same," said James.

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Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!

'Transformer' Intrigue

0 d9a3cBy George L. Nitti

In the fiercely competitive towing arena surrounding Washington, D.C., sometimes it takes creativity for companies to grab attention.

Gainesville Towing and Recovery, one of the many players in the Beltway region, has put itself out there with a series of "Transformers" wraps that continue to turn heads and leave a memorable impact.

The company is based 45 minutes outside D.C. in Gainesville, Va.; they first turned to Rock Star Wraps in Mansassas to help them with their branding and graphic design.

"Rock Star is awesome," said Gainesville manager T.J. Overhulser, "They do amazing work, designing everything for us."

Their white and red 2014 Kenworth T800/1050 Jerr-Dan reflects the cutting-edge, creative design that the company takes pride in.

"Everybody loves our graphics because they stand out," Overhulser said. "When we went to Rock Star, we wanted them to make our trucks look cool. Since the beginning, we've had no issues with them."

Drawing on the same design elements that won the company distinction and awards for a prior unit, Rock Star had creative freedom to build on their original design.

Rock Star owner Brian Saunders said, "We used the same kind of mechanical pieces, like a transformer, for this wrap as we did the last one."

The design was based off the movie, "The Transformers," which has had several installments since the making of the first film in 2007.

On this unit, the sharp, modern-edged mechanical pieces sprawl along the sides of the unit, creating a dark underworld that adds interest and intrigue with the "Transformers" logo expressively rendered on the hood.

On top of the abstract graphics is the unique lettering that melds with the "Transformers" theme and gives edge to the company name.

"I used the same lettering as the first," said Saunders. "I contrasted 'towing and recovery' with the font I used for the company name so that it would pop out."

This truck is a balance in composition, color harmony, creative graphics and fonts, and strong theme to add sizzle to the graphic design.

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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