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American Towman Magazine Presents the Week in TowingOctober 18 - October 24, 2017

'Transformer' Intrigue

0 d9a3cBy George L. Nitti

In the fiercely competitive towing arena surrounding Washington, D.C., sometimes it takes creativity for companies to grab attention.

Gainesville Towing and Recovery, one of the many players in the Beltway region, has put itself out there with a series of "Transformers" wraps that continue to turn heads and leave a memorable impact.

The company is based 45 minutes outside D.C. in Gainesville, Va.; they first turned to Rock Star Wraps in Mansassas to help them with their branding and graphic design.

"Rock Star is awesome," said Gainesville manager T.J. Overhulser, "They do amazing work, designing everything for us."

Their white and red 2014 Kenworth T800/1050 Jerr-Dan reflects the cutting-edge, creative design that the company takes pride in.

"Everybody loves our graphics because they stand out," Overhulser said. "When we went to Rock Star, we wanted them to make our trucks look cool. Since the beginning, we've had no issues with them."

Drawing on the same design elements that won the company distinction and awards for a prior unit, Rock Star had creative freedom to build on their original design.

Rock Star owner Brian Saunders said, "We used the same kind of mechanical pieces, like a transformer, for this wrap as we did the last one."

The design was based off the movie, "The Transformers," which has had several installments since the making of the first film in 2007.

On this unit, the sharp, modern-edged mechanical pieces sprawl along the sides of the unit, creating a dark underworld that adds interest and intrigue with the "Transformers" logo expressively rendered on the hood.

On top of the abstract graphics is the unique lettering that melds with the "Transformers" theme and gives edge to the company name.

"I used the same lettering as the first," said Saunders. "I contrasted 'towing and recovery' with the font I used for the company name so that it would pop out."

This truck is a balance in composition, color harmony, creative graphics and fonts, and strong theme to add sizzle to the graphic design.

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