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American Towman Magazine Presents the Week in TowingAugust 23 - August 29, 2017

Branding with a Star


If you've got to find something to help brand who you are, there is nothing like the image of a star. Where there is a star, there must be an aspiration and a sense of wanting to become better.

For Aaron Campeaux, who owns Aaron Campeaux Towing in St. Rose, La., the symbol of the star has meant so much as he has been shaped by several formative experiences.

"From the time I was a little boy, I've loved stars," he said. "I even have a large tattoo on my right arm that is a star. When I worked for Al Copeland, who was the founder of Popeye's Chicken, I had a chance to work at his off-shore racing company, where he had monster trucks that had stars on them."

Those early inspirations have continued to carry over into Campeaux's own company, where a large yellow star adorns the front sides and hood of each of his four trucks, the unifying image upon which a tow chain weaves to help brand his company. His trucks are unmistakable in yellow against black, the contrasting colors popping.

Campeaux is particularly thrilled with the newest star in his fleet, a 2008 International with a 4300 Jerr-Dan flatbed.

"It's got a lot of great features like the Air Ride suspension system, back-up cameras, Alcoa rims, and at least $2,500 in LED lights," he said.

That truck, along with his other trucks, have become part of the yearly Mardi Gras parade, bringing further recognition upon his company.

Campeaux has learned to carry his star branding over into other areas of his business, such as employee uniforms bearing the emblem of the star. Campeaux hopes that his son will one day carry on in his footsteps. At 33, Campeaux's star will undoubtedly continue to rise.

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'Transformer' Intrigue

0 d9a3cBy George L. Nitti

In the fiercely competitive towing arena surrounding Washington, D.C., sometimes it takes creativity for companies to grab attention.

Gainesville Towing and Recovery, one of the many players in the Beltway region, has put itself out there with a series of "Transformers" wraps that continue to turn heads and leave a memorable impact.

The company is based 45 minutes outside D.C. in Gainesville, Va.; they first turned to Rock Star Wraps in Mansassas to help them with their branding and graphic design.

"Rock Star is awesome," said Gainesville manager T.J. Overhulser, "They do amazing work, designing everything for us."

Their white and red 2014 Kenworth T800/1050 Jerr-Dan reflects the cutting-edge, creative design that the company takes pride in.

"Everybody loves our graphics because they stand out," Overhulser said. "When we went to Rock Star, we wanted them to make our trucks look cool. Since the beginning, we've had no issues with them."

Drawing on the same design elements that won the company distinction and awards for a prior unit, Rock Star had creative freedom to build on their original design.

Rock Star owner Brian Saunders said, "We used the same kind of mechanical pieces, like a transformer, for this wrap as we did the last one."

The design was based off the movie, "The Transformers," which has had several installments since the making of the first film in 2007.

On this unit, the sharp, modern-edged mechanical pieces sprawl along the sides of the unit, creating a dark underworld that adds interest and intrigue with the "Transformers" logo expressively rendered on the hood.

On top of the abstract graphics is the unique lettering that melds with the "Transformers" theme and gives edge to the company name.

"I used the same lettering as the first," said Saunders. "I contrasted 'towing and recovery' with the font I used for the company name so that it would pop out."

This truck is a balance in composition, color harmony, creative graphics and fonts, and strong theme to add sizzle to the graphic design.

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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© 2017  Tow Industry Week/American Towman Media, Inc.