The Week's Features
Three body manufacturers will give live demos in Las Vegas
Recovering over 50,000-lbs. from a 70-percent grade driveway
Markets Class 8 chassis in U.S. for first time
Tow company says contract was arbitrarily cancelled
SDR Towing has interesting design of decals on trucks
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Bold 'Dezign' for Young and Old

0 203baBy George L. Nitti

One major benefit of a well-decorated unit has to do with making a customer feel more secure, said Sheila Still, co-owner/secretary of Still's Towing in rural Macon, Mo.

"When people are in a jam, they like to see someone show up with a nice truck. It puts them at ease," Still said.

The family business of three employees—Still, husband, Dean, and son Lukas—is proud of the spruced-up graphics. Perhaps no truck in their fleet illustrates their power more than their 1995 Peterbilt/Century 5030.

With an all-blue custom background, the colors of this wrap blend with thick yellow stripes, a black-and-white checkered flag and a white and yellow logo that makes a strong impact.

"Wraps give us versatility and quick results," Still said. "We average 300,000 miles a year, so advertising on-the-go only makes sense. We vary from 1/4 to 3/4 wraps, depending on the type of equipment to optimize our investment."

On this wrap there are numerous contrasting points worth illuminating. First, there is the yellow striping that runs along the top side of the unit. Not only does it blend in gradient colors giving the striping more nuance, but it also has a stamped-texture look.

Just below that graphic sits the checkered flag.

"It was one of the older design elements that we had used on our earlier trucks," Still said. "We give a lot of credit to Pro Dezigns in Elvin, Mo., for putting together what we think is a great design. We get the most out of the wraps by keeping our equipment clean and protected. Our oldest current wrap is five years old and the newest is two years"

The logo on the side of the unit caps this dramatic display, adding further contrast with divergent colors of white and yellow and two different fonts juxtaposing "Still" with "Towing."

"When we met with Pro Dezigns, I told them that I wanted something old people could read and young people would want to look at," Still said. "Our community of customers appreciate recognizing the brand, no matter which piece of equipment is needed for their job."

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