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Company name starts the creative process for graphics company
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CIRT President Bobby Tuttle's "Insurance Strategies for Today's Volatile Market" seminar will provide information on what is happening with the increase of insurance premiums in the towing industry, the types of claims that the underwriters are identifying as causes for increasing premiums and possible strategies that towing companies could employ to help reduce their claims and rates. This seminar will take place during Tow Expo Dallas, August 17-19, 2017 at the Gaylord Texan Resort in Grapevine, Texas.

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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

Old-Fashioned Basics [b]Highlight Sliding Rotators

0 04efbBy George Nitti

In a world of flash and pizzazz, sometimes what stands out are the good old-fashioned basics, such as those found on the simple and straightforward graphics of Bressler's Garage's heavy-duty trucks.

Based in three locations in central Pennsylvania, the company was formed in 1970 and has evolved into one of the state's largest fleets specializing in heavy-duty towing and recovery.

The presence of two of their identical Western Star 4900/NRC 50/65 sliding rotators grabs attention. These black-and-silver units include five winches, an NRC rigging box for extra storage and a telescoping light tower that lights up the work area at night.

Color coordination adds to the truck's presence, as is the case of their unit's black background and all-silver slider. The large, reflective lettering on the truck appears in light blue with a white shadowing and pops out against the black background. It highlights the company name, written in an arc-shaped form, with the rest of the company name appearing underneath in contrasting styles.

The blue lettering of "24" with the white lettering of 'hour service' just underneath appears, sending an important message.

"The fact is that the trucking industry doesn't stop working," said David Bressler, manager of operations. "Your trucks have to move; and because we are in the rural part of central Pennsylvania and are not near a big city, a lot of places are closed. Truck drivers passing through know though that they can count on us all hours of the day."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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Bold 'Dezign' for Young and Old

0 203baBy George L. Nitti

One major benefit of a well-decorated unit has to do with making a customer feel more secure, said Sheila Still, co-owner/secretary of Still's Towing in rural Macon, Mo.

"When people are in a jam, they like to see someone show up with a nice truck. It puts them at ease," Still said.

The family business of three employees—Still, husband, Dean, and son Lukas—is proud of the spruced-up graphics. Perhaps no truck in their fleet illustrates their power more than their 1995 Peterbilt/Century 5030.

With an all-blue custom background, the colors of this wrap blend with thick yellow stripes, a black-and-white checkered flag and a white and yellow logo that makes a strong impact.

"Wraps give us versatility and quick results," Still said. "We average 300,000 miles a year, so advertising on-the-go only makes sense. We vary from 1/4 to 3/4 wraps, depending on the type of equipment to optimize our investment."

On this wrap there are numerous contrasting points worth illuminating. First, there is the yellow striping that runs along the top side of the unit. Not only does it blend in gradient colors giving the striping more nuance, but it also has a stamped-texture look.

Just below that graphic sits the checkered flag.

"It was one of the older design elements that we had used on our earlier trucks," Still said. "We give a lot of credit to Pro Dezigns in Elvin, Mo., for putting together what we think is a great design. We get the most out of the wraps by keeping our equipment clean and protected. Our oldest current wrap is five years old and the newest is two years"

The logo on the side of the unit caps this dramatic display, adding further contrast with divergent colors of white and yellow and two different fonts juxtaposing "Still" with "Towing."

"When we met with Pro Dezigns, I told them that I wanted something old people could read and young people would want to look at," Still said. "Our community of customers appreciate recognizing the brand, no matter which piece of equipment is needed for their job."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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