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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

A Monster of a Tow Truck

Monster Truck 7-29-13 154 90a50By George L. Nitti

I'm sure it's not uncommon to find a tower who has a passion for trucks, who enjoys driving for the sake of driving, racing for the thrill, and even spending hours getting their hands dirty building that special truck of their own.

It seems to come with the territory.

Some towers, if they aren't rescuing the cars and trucks of others during their day or (night) job, may even flirt with being a kind of daredevil themselves, such as the type you might find at a racetrack entertaining large crowds waiting for the next big moment to take their breath away.

Seth Fisher of Fisher Towing in Monroe, Wash., admits that he is one happy fellow in his uniquely crafted monster truck used to entertain such crowds.

"I'm looking to do it full-time," he said. "I'd like to pare down my tow truck business to pursue this."

At Evergreen Speedway, also located in Monroe, Fisher has opportunities to drive his modified, lifted, transformed mid-'90s Chevy. Like other monster trucks, it is built to do jumps, stunts and wheelies.

What makes Fisher's truck particularly unique, even if it is just for show, is the wrecker body, where you will find a tow boom, lightbar and tow chains, distinguishing it from all of the other outrageous and colorful monster trucks on the circuit.

The graphics on the truck read "Tow Monster," written in bright yellow against a backdrop of orange flames.

Fisher is willing and able to go as far as it takes him, regardless of high fuel expenses to transport it far and wide or the cautionary nature of the sport.

"You can't just put the pedal to the metal," he said. "These cars are easily breakable. You have to land on all four wheels 'cause it's easy to break stuff."

Good thing it's a tow truck ... to help pick up the pieces.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!

Clean Wrap Provides Artistic Balance

0-IMG 3479 d8bbeBy George L. Nitti

Wraps have been growing ever popular due to the array of eye-catching designs, their cost effectiveness and great resale value. Each of these ingredients was a primary factor that turned Vito's Towing's focus on getting their trucks wrapped.

"We would have had to spend up to $15,000 to $20,000 to have our trucks custom painted, including the loss of the vehicle due to the downtime," according to VP/Operations Manager Peter DeRobertis. "The wrap takes a couple of days, and ours cost around $4,000."

In terms of the wraps appearance, the fast turnover from design to application and the ease in which repairs can be made DeRobertis has been genuinely happy with the result.

"There were only two or three redos and back and forth between us and the designer," he said. "If you scratch the wrap, it is easily repairable. You print out the section of the wrap that needs to be covered. That's it. You don't have to redo the whole thing, whereas custom paint is a different story."

Of particular note is Clifton, N.J.-based company's stunning and head-turning black, white, silver and red 2012 Peterbilt 337 with a Jerr-Dan 500/280 25-ton single-axle wrecker, which they bought in 2014 and had decorated by Ultimate Alphabet from Kenville, N.J.

"It's a great wrap," said DeRobertis. "The design is eye-catching."

Several features help it standout; one of which is the red and black design with a gray fade at the bottom of the unit. From the center on the unit's side, black lines streak and fade upward and downward like brush strokes, giving it a fresh and unique look while promoting a sense of balance.

The name on the side of the unit is also clean and modern, and also balance nicely next to the higher lettering on the door.

"Although we used a font from our letterhead," DeRobertis said, "recently we had a contest where you could win $350 for the best designed logo, which we then used on tee-shirts we sold. The way we used to do things was more old-school."

Other features that help the unit stand out include the aluminum wheels, chrome visor and Whelan strobes.
The phone number on the side of the truck is noteworthy. The area code is written is a smaller size while the local number is prominent.

"Most people that call us are local," DeRobertis said of the company founded by his father Vito in 1981. "They already know the area code."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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© 2017  Tow Industry Week/American Towman Media, Inc.