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American Towman Magazine Presents the Week in TowingAugust 16 - August 22, 2017

Branding with a Star


If you've got to find something to help brand who you are, there is nothing like the image of a star. Where there is a star, there must be an aspiration and a sense of wanting to become better.

For Aaron Campeaux, who owns Aaron Campeaux Towing in St. Rose, La., the symbol of the star has meant so much as he has been shaped by several formative experiences.

"From the time I was a little boy, I've loved stars," he said. "I even have a large tattoo on my right arm that is a star. When I worked for Al Copeland, who was the founder of Popeye's Chicken, I had a chance to work at his off-shore racing company, where he had monster trucks that had stars on them."

Those early inspirations have continued to carry over into Campeaux's own company, where a large yellow star adorns the front sides and hood of each of his four trucks, the unifying image upon which a tow chain weaves to help brand his company. His trucks are unmistakable in yellow against black, the contrasting colors popping.

Campeaux is particularly thrilled with the newest star in his fleet, a 2008 International with a 4300 Jerr-Dan flatbed.

"It's got a lot of great features like the Air Ride suspension system, back-up cameras, Alcoa rims, and at least $2,500 in LED lights," he said.

That truck, along with his other trucks, have become part of the yearly Mardi Gras parade, bringing further recognition upon his company.

Campeaux has learned to carry his star branding over into other areas of his business, such as employee uniforms bearing the emblem of the star. Campeaux hopes that his son will one day carry on in his footsteps. At 33, Campeaux's star will undoubtedly continue to rise.

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Clean Wrap Provides Artistic Balance

0-IMG 3479 d8bbeBy George L. Nitti

Wraps have been growing ever popular due to the array of eye-catching designs, their cost effectiveness and great resale value. Each of these ingredients was a primary factor that turned Vito's Towing's focus on getting their trucks wrapped.

"We would have had to spend up to $15,000 to $20,000 to have our trucks custom painted, including the loss of the vehicle due to the downtime," according to VP/Operations Manager Peter DeRobertis. "The wrap takes a couple of days, and ours cost around $4,000."

In terms of the wraps appearance, the fast turnover from design to application and the ease in which repairs can be made DeRobertis has been genuinely happy with the result.

"There were only two or three redos and back and forth between us and the designer," he said. "If you scratch the wrap, it is easily repairable. You print out the section of the wrap that needs to be covered. That's it. You don't have to redo the whole thing, whereas custom paint is a different story."

Of particular note is Clifton, N.J.-based company's stunning and head-turning black, white, silver and red 2012 Peterbilt 337 with a Jerr-Dan 500/280 25-ton single-axle wrecker, which they bought in 2014 and had decorated by Ultimate Alphabet from Kenville, N.J.

"It's a great wrap," said DeRobertis. "The design is eye-catching."

Several features help it standout; one of which is the red and black design with a gray fade at the bottom of the unit. From the center on the unit's side, black lines streak and fade upward and downward like brush strokes, giving it a fresh and unique look while promoting a sense of balance.

The name on the side of the unit is also clean and modern, and also balance nicely next to the higher lettering on the door.

"Although we used a font from our letterhead," DeRobertis said, "recently we had a contest where you could win $350 for the best designed logo, which we then used on tee-shirts we sold. The way we used to do things was more old-school."

Other features that help the unit stand out include the aluminum wheels, chrome visor and Whelan strobes.
The phone number on the side of the truck is noteworthy. The area code is written is a smaller size while the local number is prominent.

"Most people that call us are local," DeRobertis said of the company founded by his father Vito in 1981. "They already know the area code."

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© 2017  Tow Industry Week/American Towman Media, Inc.