The Week's Features
Three body manufacturers will give live demos in Las Vegas
Recovering over 50,000-lbs. from a 70-percent grade driveway
Markets Class 8 chassis in U.S. for first time
Tow company says contract was arbitrarily cancelled
SDR Towing has interesting design of decals on trucks
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Tow Expo Dallas
Dallas, TX.
August 16-18, 2018
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
Don't Miss It!
In his seminar, “Using Technology to Reduce Liability,” Daniel Young of U.S. Fleet Tracking will illustrate how problems can be avoided with the proper technology. He will show what to look for in a vendor as it relates to GPS tracking and dash cams, reviewing the pros and cons of each and how proper research can help reduce liability and cost. This informative Management Conference seminar will occur during Tow Industry Week, May 9-12 at the South Point Hotel & Casino in Las Vegas, Nevada. Register today! atshowplace.com

atshowplace.com
hd-illus

Stellar Wrap Makes Unit Pop!

0 821baBy George L. Nitti

In July 2015, Autohaus Towing of Sherwood, Ore., brought their silver-based 2000 Kenworth W900/ Holmes DTU to wrap specialist PDX Wraps.

According to PDX Communication Liaison Alex Hanlon, "Wraps have really started to hit the mainstream. Today, it is insane what you can do. Your possibilities are endless."

Hanlon was referring to the wide variety of color films and reflective lettering that are available, the larger printing formats such as the 64"-wide printer, cutting-edge software and a new breed of graphic designers who have embraced new technology.

The red, white and black wraps created for Autohaus are stunning examples of cutting-edge technology.

"When they came to us they wanted something clean and sharp, industrial-like," Hanlon said.

Part of the design process drew on the taste of Autohaus owner Keith Fisher, who brought in some photos of muscle cars and old-school hot rods he's owned in the past.

"There's a scalloped effect we created at the front end of the Kenworth which pulls your eye towards it," Hanlon said, "just like in the sharp lines you will find on race cars."

In the powerful and gigantic diagonal logo of Autohaus on the sides of the unit, "the edges are beveled making it look 3-D," Hanlon said. "What also makes it unique is that we welded the 'T,' 'H,' and 'O' together. You are not going to miss it when towing a motor home. You can see the unit a mile away."

A brushed texture effect, reflective lettering around the logo and complementary colors also help this unit pop.

Visibility of graphics should be a key consideration for anyone wrapping their units.

"Small businesses are difficult to advertise," Scanlon said, "but your tow trucks can get thousands of impressions out on the road, multiplied by the number of trucks you have in your fleet. Over time, people will call because they have seen your truck and remember it."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.