The Week's Features
But New York State towmen vow to continue fight
The severity of the damage made this a difficult recovery
Company name starts the creative process for graphics company
New Justice Gorsuch renders first opinion in ruling
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Tow Expo Dallas
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August 17-19, 2017
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Baltimore, MD.
Nov. 17-19, 2017
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May 9-11, 2018
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CIRT President Bobby Tuttle's "Insurance Strategies for Today's Volatile Market" seminar will provide information on what is happening with the increase of insurance premiums in the towing industry, the types of claims that the underwriters are identifying as causes for increasing premiums and possible strategies that towing companies could employ to help reduce their claims and rates. This seminar will take place during Tow Expo Dallas, August 17-19, 2017 at the Gaylord Texan Resort in Grapevine, Texas.

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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

The 'Transforming' Black Rotator

0 61184By George Nitti

There are many great color combinations that can help a tow truck stand out. Silver and black is one that, until recently, I hadn't come across.

Until I saw this heavy-duty wrecker from Burda's Towing in Rogers, Minn.

Their muscular, silver-and-black '98 Peterbilt/60-ton B&B unit makes an arresting impression with its dominating two-tone color combination.

Gigantic lettering across its side, soaring boom and the front and back end spell out the company name. This truck has a touch of the regal with a royal-blue oval as a backdrop to some of the lettering and other blue highlights with white accents.

While "The Godfather" is written on the front right side, owner Lance Burda said it's not a direct reference to the movie icon.

"No," said Burda, "we put it on there, because like the 'Godfather,' it's the big dog in the fleet and ... B&B was founded by Bill Bottoms. [We feel he is] like a Godfather in the rotator business."

An insignia at the rear of the truck is from the 2007 movie "Transformers."

"We put it on there because in the movie there are a lot of characters who transform from robots to trucks and vice versa," Burda said. "Our rotator transforms as well when we put it into action. It was popular around the time we were building it."

Burda said they are awaiting another truck, purchased and customized from Zip's Truck Equipment, that will receive a similar silver-and-black scheme as a half wrap. Look for that one in a future edition

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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Stellar Wrap Makes Unit Pop!

0 821baBy George L. Nitti

In July 2015, Autohaus Towing of Sherwood, Ore., brought their silver-based 2000 Kenworth W900/ Holmes DTU to wrap specialist PDX Wraps.

According to PDX Communication Liaison Alex Hanlon, "Wraps have really started to hit the mainstream. Today, it is insane what you can do. Your possibilities are endless."

Hanlon was referring to the wide variety of color films and reflective lettering that are available, the larger printing formats such as the 64"-wide printer, cutting-edge software and a new breed of graphic designers who have embraced new technology.

The red, white and black wraps created for Autohaus are stunning examples of cutting-edge technology.

"When they came to us they wanted something clean and sharp, industrial-like," Hanlon said.

Part of the design process drew on the taste of Autohaus owner Keith Fisher, who brought in some photos of muscle cars and old-school hot rods he's owned in the past.

"There's a scalloped effect we created at the front end of the Kenworth which pulls your eye towards it," Hanlon said, "just like in the sharp lines you will find on race cars."

In the powerful and gigantic diagonal logo of Autohaus on the sides of the unit, "the edges are beveled making it look 3-D," Hanlon said. "What also makes it unique is that we welded the 'T,' 'H,' and 'O' together. You are not going to miss it when towing a motor home. You can see the unit a mile away."

A brushed texture effect, reflective lettering around the logo and complementary colors also help this unit pop.

Visibility of graphics should be a key consideration for anyone wrapping their units.

"Small businesses are difficult to advertise," Scanlon said, "but your tow trucks can get thousands of impressions out on the road, multiplied by the number of trucks you have in your fleet. Over time, people will call because they have seen your truck and remember it."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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