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American Towman Magazine Presents the Week in TowingJune 20 - June 26, 2018
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Stellar Wrap Makes Unit Pop!

0 821baBy George L. Nitti

In July 2015, Autohaus Towing of Sherwood, Ore., brought their silver-based 2000 Kenworth W900/ Holmes DTU to wrap specialist PDX Wraps.

According to PDX Communication Liaison Alex Hanlon, "Wraps have really started to hit the mainstream. Today, it is insane what you can do. Your possibilities are endless."

Hanlon was referring to the wide variety of color films and reflective lettering that are available, the larger printing formats such as the 64"-wide printer, cutting-edge software and a new breed of graphic designers who have embraced new technology.

The red, white and black wraps created for Autohaus are stunning examples of cutting-edge technology.

"When they came to us they wanted something clean and sharp, industrial-like," Hanlon said.

Part of the design process drew on the taste of Autohaus owner Keith Fisher, who brought in some photos of muscle cars and old-school hot rods he's owned in the past.

"There's a scalloped effect we created at the front end of the Kenworth which pulls your eye towards it," Hanlon said, "just like in the sharp lines you will find on race cars."

In the powerful and gigantic diagonal logo of Autohaus on the sides of the unit, "the edges are beveled making it look 3-D," Hanlon said. "What also makes it unique is that we welded the 'T,' 'H,' and 'O' together. You are not going to miss it when towing a motor home. You can see the unit a mile away."

A brushed texture effect, reflective lettering around the logo and complementary colors also help this unit pop.

Visibility of graphics should be a key consideration for anyone wrapping their units.

"Small businesses are difficult to advertise," Scanlon said, "but your tow trucks can get thousands of impressions out on the road, multiplied by the number of trucks you have in your fleet. Over time, people will call because they have seen your truck and remember it."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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