The Week's Features
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The severity of the damage made this a difficult recovery
Company name starts the creative process for graphics company
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Tow Expo Dallas
Dallas, TX.
August 17-19, 2017
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Baltimore, MD.
Nov. 17-19, 2017
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Las Vegas, NV.
May 9-11, 2018
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CIRT President Bobby Tuttle's "Insurance Strategies for Today's Volatile Market" seminar will provide information on what is happening with the increase of insurance premiums in the towing industry, the types of claims that the underwriters are identifying as causes for increasing premiums and possible strategies that towing companies could employ to help reduce their claims and rates. This seminar will take place during Tow Expo Dallas, August 17-19, 2017 at the Gaylord Texan Resort in Grapevine, Texas.

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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

Bold 'Dezign' for Young and Old

0 203baBy George L. Nitti

One major benefit of a well-decorated unit has to do with making a customer feel more secure, said Sheila Still, co-owner/secretary of Still's Towing in rural Macon, Mo.

"When people are in a jam, they like to see someone show up with a nice truck. It puts them at ease," Still said.

The family business of three employees—Still, husband, Dean, and son Lukas—is proud of the spruced-up graphics. Perhaps no truck in their fleet illustrates their power more than their 1995 Peterbilt/Century 5030.

With an all-blue custom background, the colors of this wrap blend with thick yellow stripes, a black-and-white checkered flag and a white and yellow logo that makes a strong impact.

"Wraps give us versatility and quick results," Still said. "We average 300,000 miles a year, so advertising on-the-go only makes sense. We vary from 1/4 to 3/4 wraps, depending on the type of equipment to optimize our investment."

On this wrap there are numerous contrasting points worth illuminating. First, there is the yellow striping that runs along the top side of the unit. Not only does it blend in gradient colors giving the striping more nuance, but it also has a stamped-texture look.

Just below that graphic sits the checkered flag.

"It was one of the older design elements that we had used on our earlier trucks," Still said. "We give a lot of credit to Pro Dezigns in Elvin, Mo., for putting together what we think is a great design. We get the most out of the wraps by keeping our equipment clean and protected. Our oldest current wrap is five years old and the newest is two years"

The logo on the side of the unit caps this dramatic display, adding further contrast with divergent colors of white and yellow and two different fonts juxtaposing "Still" with "Towing."

"When we met with Pro Dezigns, I told them that I wanted something old people could read and young people would want to look at," Still said. "Our community of customers appreciate recognizing the brand, no matter which piece of equipment is needed for their job."

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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Inspired by NASCAR

0 bb0dfBy George L. Nitti

Some tow trucks are harder to replace than others, especially as they get older and the make and models disappear from the marketplace. Fox City Towing of Appleton, Wis., has a 1999 Ford F-550/Vulcan 892 that falls into this category.

"It would be hard to find another one like it," said owner Nicholas Van. "After 18 years, they rust out and become harder to find."

This beautiful electric-blue unit was purchased in the south where the paint job was customized, and then brought back to Wisconsin where its clean and elegant appearance now turns heads.

"It's a workhorse and my oldest truck and that's why we keep it up pretty well," Van said.

The unique flames on the hood turn gold, purple or blue depending on the sun. Coated with a special DuPont paint called Chrome Illusion, the colors change in the light.

"I'm a huge Jeff Gordon NASCAR fan," Van related. "He had a race car and it was done up in a Chrome Illusion paint. I call this unit the 'Jeff Gordon Edition Tow Truck.' "

"Most tow trucks are not painted like that because it is absolutely expensive," said Van. "It's about 250 bucks for a quart of paint."

As a result, it catches most eyes.

"It's a pretty sharp looking truck," he said.

As for Fox City's logo and the quarter-like moon that sits just under it, that inspiration stemmed from Van's stock-car racing hobby.

"I race stock cars in Wisconsin," Van said. "I sponsor myself. I wanted something to fit under the corner panel and I used that logo design, which has carried over onto this truck."

Van has his MBA, and decided he enjoyed towing for a living and has stuck with it since he bought his father's company in 2015.

As a result of Van's business background and other factors, the company is growing beyond expectations. He said that the American Towman ShowPlace-Las Vegas in May will be one of the targets in growing his company.

"A lot is happening in a short period of time," Van said. "I'm reinvesting and buying more equipment. Now I'm looking for our first purchase of a heavy-duty truck."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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