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American Towman Magazine Presents the Week in TowingJune 21 - June 27, 2017

'Less Is More'

0 35976By George L. Nitti

Last year, when Jason Banis of Banis Towing spotted a 2015 Peterbilt with a Century 7035 on display at the American Towman Expo in Baltimore, it was love at first sight.

"I saw it in Baltimore and fell in love with it," said Banis. "With my Dad's go-ahead, we ended up purchasing it."

It was the San Antonio, Texas, company's first heavy-duty acquisition, coming to the realization that it was a must if they were going to fulfill the opportunities they were getting for such work.

"We were getting a lot of calls for the heavy-duty stuff, but were outsourcing it all to our friends and competitors in the area," said Banis. "Now, we are able to help them out. It has really enhanced our company tremendously."

Banis noted that the unit has logged over 50,000 miles since March of this year.

Adding to the truck are its stellar graphics.

"On this truck I used Dendy Hill Graphics of Chattanooga, Tennessee," Banis said. "I sent them some pics and told them to come up with something unique."

After receiving three different color proofs for the same truck, Banis got his buddies at Facebook to tell him what they liked best.

"They loved the lime green with the viper blue background, which has a silvery metallic in it."

The result was an eye-catching unit that won best tandem-axle at the Tow Expo Int'l in San Antonio in 2015.

Other elements that help this truck stand out are two winding streaks across each side of the body of the unit, placed proportionally to one another, and the yellow accent atop the company name that merely states, "Towing" in a scripted font.

"The graphics don't have to be decked out," Banis said. "Less is more. I've done some stuff that was wild and it just didn't have the same feeling this truck has. Now we are changing all of the colors of our trucks."

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Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!

Fostering Patriotism at Home

0 d1094By George L. Nitti

Two years ago, Carl's Towing bought J&B Towing, located in Kalama, Wash. As part of the acquisition, the company's tow trucks were thrown into the deal.

One very special truck received from the acquisition was a patriotic-themed 2001 Ford F-650/Jerr-Dan Cougar. Beautifully arrayed in the stars and stripes, the unit serves as a reminder to American values.

According to manager Debbie Bourdage, this tow truck is a source of much pride.

"We absolutely love it," she said. "We're a patriotic company. We love our community and we love showing the truck. There is not one of our guys who drives it who is not proud to drive it."

What Debbie loves about it is that it is dramatic, easily catching your attention.

"It doesn't look like it's manufactured. It doesn't need to be shined up. You can see it a mile away."

Part of the beauty of this design is that it was painted by hand, showcasing the artist's abilities. It integrates the stars on the hood with the stripes on the side in bright red, white and blue colors.

"People love it," Bourdage said. "Kids love it. It makes people feel at ease, because it is patriotic."

One of the patriotic elements that the company prides itself on is being treated well by their employer, a hallmark of Carl DeSpain's business vision 50 years ago when the company originated as a Texaco station. After he died in 2008, sons Mike and Greg took over the company and followed in their father's footsteps, promoting a positive climate for their employees to thrive and survive in.

Bourdage said, "I work for an amazing company. Carl, when he was still alive, treated me like one of his own children. He was a very kind soul—he did everything the right way. He showed us how to be the good guy.

"In our industry," she said, "we are frowned upon—but he had an amazing reputation. I now work for his sons, who took over the business before he passed. They have the same mentality as their father. Good guys to work for. I can't imagine working anywhere else."

Bourdage said, "Carl was patriotic and community-oriented. He supported the community in any way he could. We are well-respected by law enforcement and pretty much the entire community."

Fostering patriotism begins at home, where the community resides.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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