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American Towman Magazine Presents the Week in TowingDecember 06 - December 12, 2017
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Vibrant Colors over Texas

0 8e63aBy George L. Nitti

To ensure that its 2015 Peterbilt T800/Century 5130 stood out, Texas towing company Eagle Towing and Recovery, turned to vinyl film to transform their heavy-duty tow truck into a unique piece of branding.

"For years, Eagle Towing in Georgetown, Texas, was stuck with a bland 2015 Kenworth heavy-duty big-rig tow truck," said Sean O'Brien, of Topic Design branding. "Its owners decided they needed something fresh. They turned to Rodney Blackerby of Diamond Graphix who used Avery Dennison [wrap materials] to make Eagle's prized big rig stand out.

O'Brien said the film clarity of the wrap enhanced optical effects on the unit.

As a result, the new graphics of this unit are eye-catching. Eagle owner Woody Sizemore worked with Blackerby on the mesmerizing design for a couple of months to get it right.

It was Sizemore's desire to blend the unit's original colors of red and green with new vibrant colors that now streak across the unit's sides, giving it a zesty makeover.

The company logo and name pops out over the diamond metallic plate that it sits on while resting atop a large design of the state of Texas.

"We were considering a slogan," Sizemore said, "but I wanted to keep it clean. I think that the truck speaks for itself. I got what I wanted."

Not only did Sizemore get what he wanted, but he gave his son Trey the new unit. He had come on board full-time with the company around the time of the purchase.

"Trey was managing a garage auto body shop and working with us part-time," Sizemore said. "Now he heads our heavy-duty tow trucks. We are a family owned and operated business with several other family members involved in the business."

Trey expressed some of the same sentiment as his father, saying, "I wanted a wrap you could see and I didn't want it to be too busy.

"I believe in branding. All of our trucks eventually are going to match."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine
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© 2017  Tow Industry Week/American Towman Media, Inc.