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American Towman Magazine Presents the Week in TowingAugust 23 - August 29, 2017

Merits of a Wrap

00 99105By GEORGE L. NITTI

About four months ago, Jae's Towing in Heath, Ohio, purchased a 1997 T300 Kenworth with a Jerr-Dan 25-ton wrecker. What makes this new acquisition in their fleet of more than 20 units distinguishable is that it sports a wrap, as opposed to their other trucks that are painted.

"All of our trucks are red; but this one is white," said Nick Jones, who has been with the company since its inception over 22 years ago. "The paint on it had faded, and so rather than paint it red we thought we would do something different: take it to a local guy and have fun with a wrap."

The appealing wrap, created by Shaun Geyer, might be characterized as having a tough and rugged look, one that fits nicely with the truck's heavy-duty work. At the core of its creation is a white granite base and thick wavy bands of red and black that stretch out in all directions. The name of the company is written in huge white lettering on the truck's side, making the company name prominent and easy to remember, along with the purpose of "Heavy Recovery."

"We went with the wrap because it's cheaper than paint, can be very appealing to the eye and you can do more designs. The sky is the limit," Jones said.

Although Jones said that he personally likes the clean look of painted trucks, he admits the wrap protects the paint from scratching, requires less maintenance and keeps the truck in better physical condition, which is good for resale value.

"In this business," Jones said, "we believe there are right and wrong ways to do things. We distinguish ourselves by being upfront with our customers, who expect us to deliver the right truck when we are called. Honesty goes a long way in keeping customers."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman Magazine!
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Vibrant Colors over Texas

0 8e63aBy George L. Nitti

To ensure that its 2015 Peterbilt T800/Century 5130 stood out, Texas towing company Eagle Towing and Recovery, turned to vinyl film to transform their heavy-duty tow truck into a unique piece of branding.

"For years, Eagle Towing in Georgetown, Texas, was stuck with a bland 2015 Kenworth heavy-duty big-rig tow truck," said Sean O'Brien, of Topic Design branding. "Its owners decided they needed something fresh. They turned to Rodney Blackerby of Diamond Graphix who used Avery Dennison [wrap materials] to make Eagle's prized big rig stand out.

O'Brien said the film clarity of the wrap enhanced optical effects on the unit.

As a result, the new graphics of this unit are eye-catching. Eagle owner Woody Sizemore worked with Blackerby on the mesmerizing design for a couple of months to get it right.

It was Sizemore's desire to blend the unit's original colors of red and green with new vibrant colors that now streak across the unit's sides, giving it a zesty makeover.

The company logo and name pops out over the diamond metallic plate that it sits on while resting atop a large design of the state of Texas.

"We were considering a slogan," Sizemore said, "but I wanted to keep it clean. I think that the truck speaks for itself. I got what I wanted."

Not only did Sizemore get what he wanted, but he gave his son Trey the new unit. He had come on board full-time with the company around the time of the purchase.

"Trey was managing a garage auto body shop and working with us part-time," Sizemore said. "Now he heads our heavy-duty tow trucks. We are a family owned and operated business with several other family members involved in the business."

Trey expressed some of the same sentiment as his father, saying, "I wanted a wrap you could see and I didn't want it to be too busy.

"I believe in branding. All of our trucks eventually are going to match."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine
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© 2017  Tow Industry Week/American Towman Media, Inc.