The Week's Features
“Enough is enough” says ESTRA President Tom Brennan
Towman says attacks against repo men are frequent
Red’s Towing Transport is ready for St. Patrick’s Day
Rotator and 60-ton heavy get the job done
Will feature wheelbases from 109” to 212”, lengths to 24’
Digital Edition
Click Here
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Tow Expo Dallas
Dallas, TX.
August 16-18, 2018
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
Don't Miss It!
The Automobile Club of Southern California lockout session provides foundational training on lockout basics with a focus on damage prevention. Topics include; basic lockout guidelines, discussion of locking mechanisms, safety around airbags and key lockout techniques. Join Chad Berg of the Automobile Club of Southern California for this very informative session taking place at Tow Industry Week, May 9-12 at the South Point Hotel & Casino in Las Vegas, Nevada. Register today!
Translate Language  
American Towman Magazine Presents the Week in TowingMarch 14 - March 20, 2018

Towing on the ‘Treasure Coast’

1 reliableBy GEORGE L. NITTI

In 1715, a Spanish fleet carrying a treasure was shipwrecked off the coast of Florida, where it remained for approximately 250 years before it was finally discovered, giving the area the nickname the “Treasure Coast.”

Port St. Lucie is one of several towns on this coast, 45 minutes north of Palm Beach, where Reliable Towing makes its fortunes, due in large part to serving AAA customers over the last 10 years.

“We average 350 calls a week, including dealerships, the Post Office, police rotations, the local schools and larger companies like Waste Pro and Waste Management,” said Donnie Barton. “We’ve added a couple of heavy-duty trucks … and our fleet now totals 18 pieces of equipment.

“When we first put [the AAA logo] on, one of our concerns was that the color and graphics of our trucks blended in with the Triple-A sticker so that our customers and potential customers could see it,” said Barton.

Thus the colors of their new trucks are red, white and blue, as is the case of their newer rollback, a 2012 Peterbilt with a Century flatbed, which won an award for Best in Show at a tow show. Its hood is all white, making it easy to read the number to join AAA.

On the side doors you will find its name “Reliable Towing” in a blue and gold gradient looking sharp against a cutout and jagged red, white and blue American flag.

The flatbed itself is blue and on its narrow sides you will find pertinent company information. Just underneath is visible the triple AAA red and blue decal that pops out and blends perfectly with the colors of their truck.

When the treasure of many tow companies is found through serving AAA customers, it makes sense that credit is given and does not remain buried.

“We give good service and it comes back and repays us,” said Barton.

In this area, along the Treasure Coast, word of mouth is gold.

Brag @ TIW
Think your truck should be featured here?

Shamrocks Celebrate Kids

o 22ce0By George L. Nitti

In Holyoke, Massachusetts, the second largest St. Patrick's Day parade in the country (New York City's is the largest) will take place. More than 400,000 people are expected to attend.

Founded by Bernard "Red" Sheehan in 1958, Red's Towing Transport and Recovery in Springfield will continue its tradition of sponsoring the event, enabling Holyoke's high school band to perform while showcasing their Irish pride with their 2014 Western Star/Century 60-ton rotator.

They mark this special occasion by dolling up their rotator with shamrocks, a symbol of Ireland that represents the Holy Trinity, as well as standing for faith, love and hope.

According to General Manager Chad Willard, who is also the driver, the shamrock decals are placed all over the truck just before the event. Each shamrock contains very special names: the children of the employees that work at Red's.

"The kids go to the event and can see their names on the truck. It's a family event that everyone goes to," said Willard, whose children Ava, 9, and Garret, 11, are among the names displayed. "Every year the truck gets a great response, and the crowds love it."

Contrasting the green shamrocks is the unit's all-black body, with the company name in large, bold red lettering that tilts upward on the side door of the unit. The boom is painted red, balancing to the overall color scheme of the truck.

The company boasts more than 30 pieces of equipment, including six heavy-duty units.

"This rotator is used every day," Willard said. "The Western Star holds the ground well and its frame is very strong."

The shamrocks are left on for about a month after the event.

"At the end of a month or so," Willard stated, "we take the decals off as we don't want to leave the outline markings of the shamrock to do damage to the paint."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.