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Strategies and ideas to remain top-of-mind to customers
Three-day recovery called for the best of recovery strategies
A tow boom shuts down Junction City, Oregon, event
Product dissolves grease on multiple tools and surfaces
He's been stabbed, shoved and chased by a dog
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Tow Expo Dallas
Dallas, TX.
August 17-19, 2017
AT Exposition
Baltimore, MD.
Nov. 17-19, 2017
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
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Learn the importance of a total web presence and an optimized website, while attracting customers that trust you. Don Archer of The Tow Academy will provide information to measure your ROI of social media so you know that it's working. Learn how data mining is the roadmap to new customers and how to make it to Page One of Google and other search engines without blogging. His seminar, Search Engine Optimization, will be presented at Tow Expo Dallas, August 17-19 at the Gaylord Texan Resort in Grapevine, Texas.

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Taps at Spirit ceremony. Ride relays in Las Cruces, Santa Theresa, Carlsbad and will head to Abilene.
Spirit Ride Live
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American Towman Magazine Presents the Week in TowingJuly 19 - July 25, 2017

Jerr-Dan Expands Service

Jerr-Dan has expanded its Tow Support program by adding district service managers providing full regional coverage and carrying and stocking more parts in inventory. The enhanced approach to customer service is designed to support customers after the initial purchase, encompassing all aspects of customer service. "Tow Support is all about keeping our customers up and running in a faster more efficient way," said Mike VanAken, Director for Jerr-Dan Aftermarket Support. Source: jerrdan.com
From the American Towman News Bureau

Tow Fees in the Books

Twice Liberty County, Texas, commissioners invited area tow companies to workshops to allow them to voice their concerns about the new rates; if they needed to be changed, commissioners were willing to do so. However, the towmen were no-shows. As a result, commissioners are assuming tow businesses in the area are satisfied with the rates and the coming enforcement. The new fees are $175 for a non-consent tow with $3.50 charged for every loaded mile. For accidents, the tow fee is $225 and $3.50 for every loaded mile. The county also established a new wrecker company policy that states that a new company will have to be in business for two years in the county before the possibility of being added to the rotation list. Source: chron.com

Fee Ordinance Approved in Ga.

The Woodstock (Georgia) City Council has approved an ordinance setting fees for tow companies wanting to tow unauthorized vehicles in the city. The ordinance provides for weight-determined fees limited to $150 to $750 for towing, and no storage fee for the first 24 hours and ranging from $15 to $50 a day thereafter. If the owner shows up before a vehicle is loaded, it must be released at no charge; if the vehicle is hooked, the company can charge up to $75 to release it. Source: ajc.com
TODAY
Tow Fees in the Books
New rates in Liberty Co., Texas, after towmen are no-shows to meetings
Jerr-Dan Expands Service
Tow Support adds managers, supplies and enhanced customer service
Fee Ordinance Approved in Ga.
New weight-determined fees take effect in Woodstock

Spirit Ride Gets to New Mexico

Albuquerque became one of more than 60 cities to have participated in the American Towman Spirit Ride July 19, which began in Massachusetts last month and will visit more than 250 cities by the end of 2018.

"The nicest part is that everyone has joined together and united as one," said participant Linda Unruh, the owner of All-Rite Towing & Repair in Tucumcari.

The event was very personal for Unruh. Her son, Bobby Unruh, was killed by an 18-wheeler on the side of I-40 in February during recovery work while getting a colleague out of harm's way. His death helped to push the Move Over or Slow Down for Hazard Lights Act into law, said Johnny R. Johnson, managing director of the New Mexico Trucking Association.

Michael Tavenner, owner of Tavenner's Towing & Recovery in Moriarty, hoped that people follow this new law so that his employees and others will be safe.

"We're always on the side of the road; my drivers are always on the side of the road," he said.

Tavenner and Unruh, along with an escort of emergency vehicles, transported the Spirit Casket into Albuquerque where a ceremony took place at Balloon Fiesta Park. At the end of the ceremony, Spirit was transported to Socorro and Truth Or Consequences, where Brian Klein and the Klein Motor Company and Greg Knittle of Knittle's Towing Service hosted additional ceremonies later in the day.

Unruh said she is looking forward to the opportunity the Spirit Ride presents to bring awareness to the issue of the Move Over law.

"My healing is to save others," Unruh said. "It's my journey to make something positive. I don't want anybody else to have to go through that."

Spirit Ride ceremonies will also take place this week in: Las Cruces and Santa Theresa, New Mexico (July 20); Carlsbad, New Mexico (July 21); and Abilene, Texas (July 22). Host companies include Luchini's Towing & Recovery and Action Towing (Las Cruces), Interstate Towing & Recovery (Carlsbad) and M&R Wrecker Recovery (Abilene)

Sources: abqjournal.com, AT Staff.
TOW ILLUSTRATEDWRECKS + RECOVERYNewsTOW BUSINESS & OPERATIONSPRODUCT
OKC Tow Trucks Escort Spirit Casket
TV Coverage of Towman Spirit Ride • July 19 - July 25, 2017

Feeling Proud

It's a wonderful thing to see the pride that towmen around the country are showing with their participation in the Spirit Ride. I beam with every TV and newspaper report I see of ceremonies that have taken place.

To see tow companies—inspiring in their company uniforms standing shoulder-to-shoulder, while Mike Corbin, tow bosses, town officials and local first responders address the crowds assembled for each ceremony—it's a good feeling!

It shows what can truly be accomplished when the towing industry works together. Each ceremony and all of the media coverage is really driving home the message and the importance of the Move Over laws.

Towmen should really be proud that the public is beginning to its perception of the industry. As a result, the towman is gaining respect for the trained and knowledgeable professionals they are.
--Charles Duke
Editor: Charles Duke
Managing Editor: Brendan Dooley
ATTV Editor & Anchor: Emily Oz
Communications Manager: Helen Gutfreund
Field Editor: William Burwell
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Don Archer
Tow Illustrated Editor: George L. Nitti

Auto Data Direct

Auto Data Direct d4ab9Auto Data Direct's National Motor Vehicle Title Information System (NMVTIS) Title Check offers corporate customers the information they need to locate the current state of title for a vehicle, check for stolen information and identify liens on a vehicle. The report is great for tow operators in possession of abandoned or out-of-state vehicles by providing necessary information to speed up the titling or notification process. Come see what other services Auto Data Direct provide at Tow Expo Dallas taking place at the Gaylord Texan Resort in Grapevine, Texas August 17-19, 2017.

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By Don Lomax
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WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2017  Tow Industry Week/American Towman Media, Inc.